Biddy + May

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Biddy + May is New Zealand's number one clean beauty store, providing discerning customers with natural, vegan, cruelty-free, ethical skincare and makeup. 

The team at Biddy + May examine and interpret every ingredient so that you don’t need to. Everything in store is free from toxins, no compromise.

All natural skincare brands have been chosen for their unique stories, their passion for creating outstanding skincare and make up, and their dedication to looking after our planet through their varied sustainable and social enterprise initiatives. All of the brands are cruelty-free because bunnies don't wear make up!

Biddy + May was founded by clean beauty advocate, Yasmin Farry after a diagnosis of inflammatory breast cancer several years ago. 

"As part of my recovery, I decided to look more deeply into the skincare and makeup products I had been using. And what I she realised is that we cover our skin, our body's largest organ in chemicals, often unbeknownst to us, daily — multiple times. Many of these chemicals can be very harmful, so choosing natural skincare and makeup products free from toxins became an essential part of my wellness regime.

"Identifying a high-performance facial serum, and a decent selection of natural products for my skin; products that actually work and that I enjoy using, was limiting. I wanted a more comprehensive collection of clean beauty brands to choose from, so I began searching.


Since then, I have had such fun researching, travelling and meeting with clean beauty entrepreneurs who are challenging and changing the beauty industry one ingredient at a time. I have also learned that most of us want to understand more about what we are putting onto our skin. This holistic, more modern approach to wellness has become just as important as exercising and eating well.

Biddy + May was created to bring these global brands to New Zealand and bring awareness to the incredible indie, natural and vegan beauty brands made locally. I aim to promote the consciousness around the use of natural products to as many people as possible."

Visit our website.


Established: 2018.

Head office: Auckland.

Products: Skincare, Make-Up, Bath and Body, Haircare, Gift Boxes and Gift Cards. Exclusively New Zealand made brands can be found here