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Newflands uses sustainable, natural hoki, sourced from the pristine waters of New Zealand, to support joints, skin, immunity, cognitive function and cardiac health in pets. A lovely golden liquid which is easily digested when pumped over your pets’ food, hoki oil, is very rich in Omega 3 EFAs like DHA and EPA, and has no toxins like mercury, PCB or heavy metals.


Studies have also shown that hoki has more than double the amount of anti-inflammatory effect than normal fish oil.

It all started in New Zealand when one of Fiona Robertson's Newfoundlands, Rosie, was diagnosed with dilated cardiomyopathy (DCM). Fiona is a Newfoundlands breeder and trained veterinary nurse; she read about fish oils and their benefits, and thought it could help Rosie’s condition.

With her knowledge and passion about dogs, Fiona was determined to find a good fish oil supplement. Unable to find the right one, Fiona decided to make her own, using refined, human-grade New Zealand hoki fish oil.

Rosie’s arrhythmia (abnormal heart rhythm) improved; Fiona’s other dogs had better skin and coats too. Even Flame, her oldest dog, had increased mobility! Neighbours noticed, and soon, Newflands was born.

Due to its high content of Omega 3 fatty acids, hoki fish oil has a variety of health benefits for both cats and dogs. One pump alone (2ml) has 124mg of EPA, and 210mg of DHA; each dog needs approximately 50mg for every 2kg he weighs.


Hoki fish oil’s benefits include:

  • Improving skin and coat health

  • Strengthening the immune system

  • Reducing cholesterol and unhealthy fats

  • Improving cognitive function

  • Reducing inflammation

These benefits enable hoki oil to help with allergies and skin problems, such as dry, itchy skin, hot spots, and rashes. Hoki oil also helps improve mobility, joint and heart health, which is especially useful for senior pets, with or without arthritis.

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Established: Newflands was founded in 2010. 

Manufactured: New Zealand, Newflands is Buy NZ Made certified. Newflands is based in Tuakau in the Waikato. 

Products: Newflands Hoki Oil, Newflands Hoki Treats, Newflands Hoki Gravy. Newflands Hoki Topper. Also, a range of bundles, gift packs and accessories.

Stockists: Online at Newflands. Also, pet stores and veterinary centres across New Zealand, including pet.co.nz, PETstockNZ and the Orewa and Silverdale Vet Centre. See the website for a full list of stockists. 

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